This event is an advanced-level workshop on email marketing - which discusses the types of workflows and sequences.

Sub-topics include:

- Understanding the Psychology of New-Age Prospects

- Types of workflows

- End goals of each workflow

- Challenges in each workflow

- Understanding the Lead funnel

- Creating Workflows/Sequences

- Multiple types of Workflows [E.g: Contact-based or lifecycle-based]

- Setting up Goals for each Workflow

- 15 - min activity that helps in understanding the current stature in Marketing

- Metrics to track: Dashboard Storytelling

About the Speaker:

A Millennial Marketer. With data-driven storytelling at core, she deep dives into digital workflows and marketing analytics in order to help companies in increasing leads and generating sales revenues.

She is a B2B marketer with 5 years of experience in enterprise marketing at various technology companies. She curate stories that help tech & innovation in reaching out to the customers & technology evangelists. She is specialized in setting up lead-generation funnel and improving brand footprints in the Americas, APAC, EMEA and European markets.