Join us for the first event in our three-part speaker series, hosted in partnership with OLN Online. 

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Many business owners and startups are passionate about their businesses but may regard developing a ‘superficial and abstract’ brand as a distraction – something for ‘later’. However, a viable brand cannot only help businesses pivot and readjust but creates immediate value for investors. 

The reality is that brands are a complex construction. During this talk, our experts will dive into the financial case for building a brand, how to value your brand, and how to protect the brand's intellectual property. Attendees will learn how to ‘superficial and abstract’ brands into solid and valuable assets that will help you grow your business and attract investors.

Speakers: 

• Benjamin Choi, IP Valuation and Trademark Expert, and Managing Director, OLN IP 
• David Ketchum, Marketing, Communications, and Customer Experience, and CEO and Founder, Current Asia 
• Ricky Lee, Independent Valuation Specialist in Greater China and Asia, and Managing Director, Duff & Phelps

Moderator: Richard Grams - Chief Legal Officer, OLN Online

MC:  James Bernardo -  Regional Programming Director, Garage Society